deekhoo

Archive for May 2009

Daniel and James are going off the hook with situational examples and cinematic levels of comparison that are blowing my mind. While our meetings are not the most consistent in terms of where, when or how long we meet, each time we come together a mass of ideas and realizations are bound to take place and I anticipate learning and hoping to contribute to the structure and content of our research project (on Digital Radio) but more than that, with James giving us a deeper understanding of Convergence Culture (from what we’ve already read) and how Digital Audio Broadcasting is not just about the next step in Radio, but rather a tear on a silk cloth that’s ready to rip and introduce a completely new era of media. Given that all three of us are musicians, radio isn’t just a media we tune into, it’s something we are very much a part of, hoping to be part of the content and make-up of it. So while we dive into the sea that is Digital media, we’re not just hoping to swim with the fishes, but dig to see what’s beneath the sea bed. This is going to be epic. I hope.

After going through all the PP1 lab projects in lecture, I’m pretty sure I’m with a league of people who not only know how to party hard, they’re downright insightful and amazingly talented too. It makes me think about what the future of the media is going to be like. We’re evolving all the time, from the relevant to the not so important, be it from the evolution of space, to the smiley face, to beauty, to dogs, to consciousness and the list goes on.

All these elements play some significance in our lives and with the advancement of technologies we’re the generation of mediators that will be challenged to do, what I believe, has been the call of media from the very start: bring people together. Technology has done this to a phenomenal level but at the same time placed people into increasingly specific niche groups that are becoming more and more self contained. This is buzzing in my mind. I have to keep this going…

digital radio in asia-pacific


Worldwide Demand for Digital Radio Continues to Rise

Abstract
Consumer confidence is at its weakest point in over a decade; nevertheless the worldwide market for digital radio experienaced year-over-year growth of 85% between 2007 and 2008. A major factor driving this growth was the progress in digital multimedia broadcast (DMB) service in Korea and China.

Another primary driver for digital radio market growth was further developments in the HD radio market, such as the introduction of portable HD radio receivers. Also, the merger between XM and Sirius did not deter demand for satellite radio receivers in the US. Outside the US, digital audio broadcasting (DAB) technology is the leading form of digital radio technology, and has reached mass-market status within the UK.

The global market for satellite and terrestrial digital radio, combined, will grow from 12 million unit shipments in 2007, to 55 million unit shipments in 2012. Additional market drivers include falling receiver prices, an increase in the amount of digital programming, significant boosts in the promotion and advertising of digital radio, and the enhanced functionality of digital radio receivers.

In-Stat’s latest report on the digital radio market offers worldwide unit shipment and revenue forecasts for digital radio receivers. A forecast for US satellite radio subscribers is also included.

http://www.instat.com/catalog/Ccatalogue.asp?id=27#IN0904072ID

Digital Radio Market Growth Advances Worldwide

Abstract
In 2006, the worldwide market for digital radio receivers reached nine million unit shipments, representing a 61% growth rate over 2005. Satellite radio continues to be the pervasive form of digital radio in the US, with satellite radio receiver shipments expected to outpace terrestrial HD Radio receiver shipments again in 2007. In other markets, most notably in the UK, terrestrial Digital Audio Broadcasting (DAB) is driving digital radio shipments.

In-Stat’s latest primary research data shows that 57% of respondents were aware of HD Radio in 2005. In 2007, this percentage jumped significantly to 77% of respondents. While satellite radio remains the leading platform for digital radio in the US, In-Stat believes that this increased consumer awareness of HD Radio will be a primary driver of HD Radio receiver shipment growth. Additional factors contributing to worldwide market growth include falling receiver prices, an increase in the amount of digital programming, increased digital radio promotion and advertising, and the enhanced functionality of digital radio receivers.

In-Stat’s latest report, Digital Radio Market Growth Advances Worldwide (#IN0703457ID), contains five-year unit shipments, ASP, and revenue forecasts for digital terrestrial and satellite radios. The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included.

http://www.instat.com/catalog/Ccatalogue.asp?id=27#IN0904072ID


In-Dustry Update: Digital Radio Market Update

Abstract
In-Stat’s long-term expectations for digital radio receiver shipments remain optimistic. Worldwide shipment growth in 2009 has been adjusted to 23 million units, up slightly from 22 million units. This growth will come from digital terrestrial radio in the US and the UK, as well as satellite radio in the US. A major factor impacting this growth will be whether or not certain car OEM partnerships occur within the digital terrestrial market in the US.
In-Stat’s latest report is a mid-year update to its 2005 report titled, “Digital Radio: Turning up the Volume on Terrestrial and Satellite Radio Adoption (#IN0502133ID).” This update discusses recent developments that occurred in the first half of 2006 and how they impact In-Stat’s worldwide digital radio receiver shipment forecast. For more detailed information on digital radio receiver manufacturers, component suppliers, and products, refer to the 2005 report referenced above, or look for In-Stat’s full-length Digital Radio report update due to be published in December 2006.

http://www.instat.com/abstract.asp?id=27&SKU=IN0603258ID

David posted up a link to this amazing site that had a collage of different youtube videos that when played simultaneously create a short piece. The idea is really amazing  and much like the projects we’re all building now for PP1, we can learn from and hopefully use to inspire our work in the future. Just a thought.

Chosen Program and Structure

The ‘host’ program I have chosen from ABC Radio National as a freelance producer is ‘Airplay’. This program, according to the Radio National website, is one of ‘Australian radio writing and performance’. It runs for half an hour every Sunday at 3pm and has a repeat telecast on Thursday evenings at 7pm. Airplay ‘involves collaboration with both established and emerging writers, performers and composers’, giving freelancers the opportunity to submit their stories and voice actors the chance to showcase their creativity.
While Jane Ulman is the presenter of the program, the cast for each one is different, as the stories vary from a wide range of theatrical genres. Jane is also almost always part of the producing crew on the show.

House Sound and Style

Very dramatic and atmospheric music plays in the background of the audio plays that give them the atmosphere surrounding the story and creating a deeper sense of the theatre of the mind. Very often sound effects are used in conjunction with the drama, embossing the actions or object involved in the story and again making it even more tangible. The cast is also very important as their ability to bring forth the drama will make or break it’s believability and authenticity. Airplay is definitely not recorded live, as sound effects, mood music and voice acting have been edited to make sure the audio drama plays out like a audio storybook.

Shelf-life

Airplay programs are available on the Radio National website as archives which go as far back as January 2002. Each program has a short write up that includes usually the names of the writer(s), voice talent(s), and producer. For some the music arranger and sound engineer are also written in the credits. Even though the archive goes 7 years back, the audio of the program is only available two months from the present. After that only information of the story and credits are shown.

Scope of Content and Central Subject Areas

As Airplay is a show about radio writing and performance, the stories vary from a wide spectrum of drama, comedy, mystery, war, fantasy and love. The number of cast members in each program can be as many as ten people, or just one person. Each show is evidently very thought over and planned in terms of atmospheric music, emotions from the cast and is definitely pre-recorded with a lot of postproduction done to fit into a half an hour slot.
Being a program about theatrics the show always axels around a different storyline, in turn having different central subject areas each week. One consistency the show does have is the structure of a good dialogue or monologue and atmospheric music as well as sound effects.

Reference: Radio National (Online). Available from: http://abc.com.au/rn/airplay/about/ [Accessed on 9th May 2009]

dreamy.

Posted on: May 16, 2009

So it’s taken awhile, and even tho things look all good and well, it’s taken my group, the girls, time, patience, understanding, patience, hard work, patience, tons of brainstorming, meetings and did i mention patience? haha. As we come closer and closer to the end of this assignment, I’m glad we didn’t totally sell out to do something easier, cuz making fake screenshots would have been soooo much easier. but dawn has done an amazing job with the website and rodi has been completely unstoppable with the advert. I’m pretty pleased with our ad (thus far… it can ONLY get better!) and I know I’ve been helping out on both ends best I can. Providing graphics, planning out the website, getting the advert music, so on and so forth. I’m glad I got to do group work, even though there are pros and cons to it, (the biggest con I have with working alone is procrastination. let me tell you, in a group of three girls, that usually gets tossed out the window.) (in a good way of course). It’s the last few weeks and I know we’re totally going to nail this. Come on girls. Let’s make it rip.

This ‘theatre of the mind’ business started in my second year as Ngee Ann Polytechnic. Where my radio teacher, who is a very (and I mean VERY) radio passionate man, would encourage us to close our eyes and play vox pops and sound effects just to get us to envision what we’d put on our ‘stage’. It was an awesome practice because everyone always imagined something else. But that’s the beauty of radio. It’s still personal even though its a form of mass communication.

Thus began my love for radio performance.
Which is why I’m so passionate and plugging for Airplay, I can’t wait to write a story about… well drama, love gained love lost, with the opened question of what atmosphere the story is set in, yet have it engraved at the back of someone’s head, with the characters personally etched by every individual listening. How beautiful. I imagine it to end with footsteps. of stories we have walked away from, that we remember…to forget.

Alright. This lack of sleep is definitely getting to me. But in a good way, no doubt. (Otherwise why comment on it here.. I have my own blog for that. haha) Right so back on with relevance to my AVA website, looking for royalty free pictures to put on the website (that are meant to look like still shots of ads but don’t actually go anywhere) and i realize that pictures to speak a thousand words (or more, given the active imagination God has given me). These photographs, or at least the ones I’ve found, are amazing and I find myself creating ads in my head as I go along. This, for me, is a strange case because I’ve never been all that into advertising (I’ve done it before… the amount of lying and cheating my advertising peers use to promote their job… *shakes head* not for me.. although I’m sure it’s a an awesome job. I’d love to work on the creative..but ANYWAY) and I realize things can change. I wasn’t the most keen on working on advertising and business models and all that when i started this semester, but I’m slowly beginning to realize (apart from Rodi being very good at selling this idea) that I might actually…wait for it… like it. Wow. New day revelations. and something to blog about. Team effort. Dawn, Rodi and I totally rock. Wait till you watch the commercial 😉

initial ideas!

initial ideas!

ad ave breakdown

ad ave breakdown

design idea for a flash website

design idea for a flash website

ad ave breakdown (2) and category options

ad ave breakdown (2) and category options

my lack of artistic skills working on logo ideas!

my lack of artistic skills working on logo ideas!

Statements of Programme Policy Radio 1 Programme Policy 2008/2009

The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It should reflect the lives and interests of 15–29 year olds but also embrace others who share similar tastes.

It should offer a range of new music, support emerging artists – especially those from the UK – and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

Key developments

1 Stimulating creativity and cultural excellence

2 Sustaining citizenship and civil society

3 Promoting education and learning

4 Representing the UK, its nations, regions and communities

5 Bringing the UK to the world and the world to the UK

6 Delivering the benefit of emerging communications technologies

(Taken from http://www.bbc.co.uk/info/statements2008/radio/radio1.shtml Accessed 20/04/09)

The BBC website offers insight into each of these points, along with their priorities and a breakdown of what commitments must be made in order to satisfy these priorities. It also includes statistics of content on this channel (Radio 1) and this very comprehensive but very text heavy layout goes for the four basic radio channels as well as six other channels that are dedicated to news, sports, black music, voice entertainment (docos, comedies, stories) and and an Asian network.

Hoping to follow this layout in a move visually pleasing manner, the structure of our digital radio channel also hopes to fulfill some of these points as well as position ourselves in a way that makes radio even more beneficial for Australians and in turn being able to be more relevant and useful in terms of community radio as well.


Time n tide wait for no dee.

May 2009
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